Before you panic about how to optimize and get indexed your site in search engines like Google, Bing and Yahoo, make sure you’re doing all the quick and easy fixes that makes your on page SEO basics (Search Engine Optimization) perfect.
Most important thing to know before writing any content is, Google displays only the most relevant content to the given search. Bloggers simply want the traffic from showing up high in the search engine results pages (SERP). And sometimes those two motives are at odds with each other. Google doesn’t publish their results algorithm and they change it often both to make it better and to keep people from gaming the system. So search is mostly a matter of trial and error and experience. And there is always ongoing debate about what works and how important it really is.
But there are some basic steps you can take to ethically increase your chances of showing up your site in the SERPS for relevant searches and most of them occur while creating each post. In my experience.
Following these on page SEO tips are the easiest, most basic, and cheapest methods of optimizing your blog posts for search engines.
Do Keyword Research
What search terms will it be for those who are looking for this blog post? Well I hope it would be keyword research. Isn’t it ?
Actually you can at least begin to think about what readers will be looking for and try to focus your posts on phrases that might be used to search for them.
Use Keywords in the Title Tag
Once you know the keywords you’re targeting, use them in the post title. (As i used On page SEO Basics and Tips for this post)
Use Keywords in URL
Generally called the “post slug” simply use more of the same keywords in the end of the URL.
I like to use the main keywords separated by hyphens, leaving out common words like “the”, “and”, “a”, “of”,“on” etc.
Use Keywords in Categories
Keywords used as category names reinforces the keywords.
Use Keywords in Tags
Always tag your posts and include important keywords. This also makes it easier for browsers as well as the readers to find something they are interested in.
Use Keywords in Meta Descriptions
The meta description will be the descriptive paragraph after the post title in Google. Put keywords here and a great descriptions to draw readers in.
Note: Toronto Seo Agency suggest that Don’t bothered about Meta Keywords as Google stopped using them in it’s algorithm due to abuse, so I don’t think it’s worth your time. Instead, spend an extra minute writing good content. But if you really want to add some keywords there, you can add them as tags
Use Header Tags Appropriately
Your title will be given an H1 tag. Use other tags (H2, H3, etc.) to appropriate subdivide your post. In the “visual” content input method, this is done easily with the Paragraph drop-down menu. The words in the titles and subtitles are deemed relevant and important to your post.